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At the heart of Afraa Official is a minimalist, feminine aesthetic, merging seasonal trends with a design perspective informed by the brand’s Qatari roots. Clean silhouettes, bold color, artful prints, and carefully considered detail are hallmarks of the brand. Drawing inspiration from art, nature, and global culture, Afraa Official combines designs that embody fluidity and elegance with a contemporary edge; a refined statement that celebrates the multi-faceted and versatile nature of women.
Afraa Official is well known for a signature aesthetic, which is often lauded for seasonal signature prints, created in collaboration with Arab artists. Appearing throughout both the brand’s ready-to-wear and Abaya collections, these signature prints are a hallmark of the brand, making each collection a collectible ‘work of art’ in its own right.
Informed by a sense of social and environmental responsibility, Afraa Official encourages mindful purchasing habits and a sustainable approach to the fashion business. The brand maintains an open conversation about sustainable practice and encourages customers to consider carefully the relationship that society has with clothing.
Afraa Official takes responsibility for sustainable practice through the creation of considered, seasonless pieces designed to be worn and enjoyed in the long term, as well as through the inclusion of sustainable materials both in garment production and packaging. A significant portion of the fabric used in Afraa Official collections is vegan, including vegan linen and vegan silk (also known as cupro, which is a natural by-product from the cotton industry). The packaging for Afraa Official collections is biodegradable, compostable, and environmentally friendly.
