{"id":985,"date":"2025-04-10T16:55:50","date_gmt":"2025-04-10T16:55:50","guid":{"rendered":"https:\/\/afraaboutique.com\/?page_id=985"},"modified":"2025-09-10T08:13:57","modified_gmt":"2025-09-10T08:13:57","slug":"about-us","status":"publish","type":"page","link":"https:\/\/afraaboutique.com\/ta\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"
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About Us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAfraa Official is a Qatar-based ready-to-wear label, presenting collections inspired by, and in celebration of women. The brand is grounded in a \u2018contemporary classic\u2019 aesthetic, established by Founder and Creative Director, Afraa Al-Noaimi<\/strong><\/em>.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At the heart of Afraa Official is a minimalist, feminine aesthetic, merging seasonal trends with a design perspective informed by the brand\u2019s Qatari roots. Clean silhouettes, bold color, artful prints, and carefully considered detail are hallmarks of the brand. Drawing inspiration from art, nature, and global culture, Afraa Official combines designs that embody fluidity and elegance with a contemporary edge; a refined statement that celebrates the multi-faceted and versatile nature of women.<\/p>

Afraa Official is well known for a signature aesthetic, which is often lauded for seasonal signature prints, created in collaboration with Arab artists. Appearing throughout both the brand\u2019s ready-to-wear and Abaya collections, these signature prints are a hallmark of the brand, making each collection a collectible \u2018work of art\u2019 in its own right.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ABOUT AFRAA Official\u2019S SUSTAINABILITY CREDENTIALS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Informed by a sense of social and environmental responsibility, Afraa Official encourages mindful purchasing habits and a sustainable approach to the fashion business. The brand maintains an open conversation about sustainable practice and encourages customers to consider carefully the relationship that society has with clothing.<\/p>

Afraa Official takes responsibility for sustainable practice through the creation of considered, seasonless pieces designed to be worn and enjoyed in the long term, as well as through the inclusion of sustainable materials both in garment production and packaging. A significant portion of the fabric used in Afraa Official collections is vegan, including vegan linen and vegan silk (also known as cupro, which is a natural by-product from the cotton industry). The packaging for Afraa Official collections is biodegradable, compostable, and environmentally friendly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ABOUT AFRAA Official COMMUNITY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAfraa Al-Noaimi, Founder and Creative Director of Afraa Official, created \u2018Afraa Community\u2019 with a view to creating a safe space for the nurturing and development of the female community of Qatar. A community within which women come together to empower and uplift each other professionally and personally, \u2018Afraa Community\u2019 is a platform where women can feel free to speak up, seek support, and enjoy a supportive, like-minded community. Afraa Al-Noaimi saw the need to create a community in Qatar where women can turn to take care of their emotional well-being, and as such, Afraa Community focuses on women empowerment and well-being.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

About Us Afraa Official is a Qatar-based ready-to-wear label, presenting collections inspired by, and in celebration of women. The brand is grounded in a \u2018contemporary classic\u2019 aesthetic, established by Founder and Creative Director, Afraa Al-Noaimi. At the heart of Afraa Official is a minimalist, feminine aesthetic, merging seasonal trends with a design perspective informed by […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-985","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/afraaboutique.com\/ta\/wp-json\/wp\/v2\/pages\/985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afraaboutique.com\/ta\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/afraaboutique.com\/ta\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/afraaboutique.com\/ta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afraaboutique.com\/ta\/wp-json\/wp\/v2\/comments?post=985"}],"version-history":[{"count":37,"href":"https:\/\/afraaboutique.com\/ta\/wp-json\/wp\/v2\/pages\/985\/revisions"}],"predecessor-version":[{"id":3367,"href":"https:\/\/afraaboutique.com\/ta\/wp-json\/wp\/v2\/pages\/985\/revisions\/3367"}],"wp:attachment":[{"href":"https:\/\/afraaboutique.com\/ta\/wp-json\/wp\/v2\/media?parent=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}